Top 5 Health and Fitness Apps in Madagascar Q4 2023

In the fourth quarter of 2023, the top health and fitness apps in Madagascar showcased varying trends in downloads, revenue, and active users. Here’s a closer look at how each app performed during this period.

Fitbit: Health & Fitness experienced fluctuations in weekly revenue, starting at $82 in late September and peaking at $109 towards the end of December. Weekly downloads for the app varied, with a notable dip to 9K in early November before recovering to 27K by the last week of December. The app's active user base saw a gradual decline from 396K in late September to 331K by the end of the quarter.

Flo Period & Pregnancy Tracker saw a significant increase in weekly revenue, starting at $24 in late September and reaching a high of $122 in mid-December. Weekly downloads remained relatively stable, ranging between 314K and 477K throughout the quarter. The app maintained a strong active user base, peaking at 16.2K in mid-December.

Strava: Run, Bike, Hike showed a steady decline in revenue, from $42 in late September to $40 in the last week of December. Weekly downloads fluctuated, peaking at 81K in mid-October before dropping to 13K in mid-December. The app’s active user numbers varied, peaking at 929K in mid-October and ending the quarter at 915K.

Calm had a consistent performance in terms of revenue, with a peak of $87 in late October. Weekly downloads saw a peak of 102K in early November, and the active user count reached its highest at 682K during the same period. Despite some fluctuations, Calm ended the quarter with 580K active users.

YAZIO Calorie Counter & Diet experienced relatively stable weekly revenue, peaking at $71 in late October. Downloads peaked at 65K in mid-October and early November, while the active user count saw a gradual decrease from 167K in late September to 85K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.